Research Project 3

Environmental Aesthetics: Cultural Heritage and Sustainable Development

What would the possibilities be for the continuous development and evolution of our environment following the implementation of creativity, techniques, and learning processes for problem-solving and improvement through design or architecture? Intriguing problems drive creativity and the development of methods to overcome the limits of ideas and thinking, which involve searching for greater understanding, knowledge, and, above all, a better human capacity to communicate and relate within our environments. At the end of the 20th century, technological transformations were determinants of the consequences of global industrial action affecting the new direction toward a green economy.

A critical examination of the various theoretical and methodological approaches to aesthetics is undertaken in this research project, intended to deepen architecture, art, and research design issues. Furthermore, an examination of artistic creation that considers its integration into current affairs is also conducted. Art, architecture, and design are analyzed as social phenomena embodying meaning and materiality within creative solutions; therefore, the investigation method focuses on the creative production involved in cognitive processes based on successive technological revolutions. To this end, media presence will be addressed based on the algorithmic rule, Internet of Things (IoT), and Artificial Intelligence (AI), which are directing society toward a significant change concerning the space and time of concrete visual experiences. Many factors influence this complex environmental transformation, but it is understood that architecture and design play significant roles in causing and solving it. To this end, focusing on sustainable goals, this research project considers the interactions in urban centers through digital technology. Furthermore, cities and natural places on the World Heritage List assume responsibility for protecting World Heritage for present and future generations. To this end, the principles of sustainable development are necessarily part of the conservation process, relying mainly on communication tools and strategies in their forms to raise awareness and knowledge of World Heritage objectives. Each World Heritage property communicates the values of each culture and its identity. The benefits of the recognition as a World Heritage extend from social, educational, cultural, and political advances to the valuation of the assets in the areas declared World Heritages. In this sense, the image configuration has its practical, empirical significance in the daily life of society, specifically in this visual project, due to its importance in solutions for communicative and signaling systems in large cities. We know that the visual project is essential in today’s social representation for communication with focused objectives, interrelations, and expected results. To synthesize, the understanding of the condition of the cultural worldliness is indispensable to any reflection on the destiny of world cultures in the face of globalization and the flow of industrialized cultural goods, with attention to the development of new forms and functions as the specificity of innovation in the configuration of the contemporary image in large metropolises.